AI has emerged as a perfect solution to streamline business workflows across various industries lately. Recent reports suggest that many companies across various industries are pursuing wide integration of AI. Some others are exploring the options for its integration or limited implementation. Simply put, AI is finding its applications in various business workflows one way or another.
Given this, brands are also eyeing to make the most of AI to promote their products and services. Content marketing has always been an effective strategy for the promotion of brands. AI is also finding its applications in creating and reformulating promotional content. However, many business owners and marketers are still unaware of AI’s key role in effective content reformulation.
This article could be a blessing for business owners and marketers, as it explains how various AI writing tools can play their role in content reformulation for far more effective brand promotions. Read on to learn more.
Proofreading and Editing
The content intended for the marketing and promotion of brands should be top-notch. Even if you are reformulating the existing content, ensuring its quality is a must. Hence, the drafts crafted after repurposing content must go through the content audit before becoming a part of the brand marketing campaigns. Turning a blind eye to this process can seriously tarnish a brand’s reputation and leave a bad impression on the prospects, existing customers, and business partners.
Manual proofreading could be a great way. However, the pressure of staying ahead of competitors and providing valuable information to prospects and existing customers requires brands to publish frequent quality content consistently. The manual proofread process may take significant time and effort, limiting the ability of brands to publish frequent content even if it is reformulated and not crafted from scratch.
Brands can streamline the proofread process using AI generated content editing tools capable of checking content for various flaws, including grammar, punctuation, spelling, and sentence structure issues. Such tools use AI and NLP algorithms to identify flaws, highlight them, and suggest their proper rectifications. Using advanced AI writing tools for proofreading and editing reformulated content to ensure its refinement and impeccability will go a long way in ensuring quality write-ups that readers will appreciate.
Repurposing Content
The content reformulation process is not as easy as some people think. Multiple challenges cross your path while working on content reformulation. Many brands and marketing agencies house specific teams to reformulate content and present it to the targeted audience by giving it a new shape. However, housing a dedicated workforce for reformulation also requires a significant budget. Additionally, manual reformulation of existing content takes lots of effort and time, yet chances of errors still exist.
Not every brand or marketing agency has that much time or money to spend on the reformulation process and audit the repurposed content. They require a streamlined yet highly cost-effective mechanism to repurpose the existing content and present valuable information to their targeted audience in a new shape. Leveraging AI could be a perfect solution. Advanced AI writing tools can help brands and marketers reformulate content swiftly without compromising quality.
An advanced AI-based paraphrasing tool could be the perfect solution to reformulate content effectively. Such a tool can help you streamline the content repurposing process by understanding the context of the given content and rephrasing it without any flaws. Such a paraphraser will use AI and NLP to reshape the content. It will also overcome the shortcomings in the original text while reshaping it to ensure top-notch reformulated content.
Condensing Existing Information
As mentioned earlier, content reformulation is not about reshaping a specific type of content to present similar information in that particular format. Content reformulation means picking content from one format, giving it a new shape, and presenting it in another form to the targeted audience. For instance, the existing content could be a blog post, but you can reformulate it and present it as an email newsletter.
Similarly, you can do the same to convert long-form content into short-form content while keeping its intent similar. For instance, you can think of presenting long blocks of text from a blog post in the form of snippets or social media posts. The only thing you need to do is condense the existing information. However, manually doing it could take significant time and effort. You may also make errors or change the meaning while doing so.
Hence, the better way to do it is using AI. While the tools available to help you paraphrase online also offer a particular mode that can shorten the given text without changing the meaning, an advanced AI summarizer tool could be a better option. Using the AI-based summarization tool will not only help you condense the information significantly but also ensure impeccable content usable across various platforms. Hence, AI-based summarization is another way to reformulate.
Transforming Existing Information from Imagery to Text
Like textual content, imagery also plays a key role in helping brands grab the attention of the targeted audience and compel them to purchase. Infographics have turned out to be a perfect solution to present valuable information. Such visual content is a perfect combination of imagery and text, making it easier for the targeted information to consume valuable information swiftly.
You can also reformulate the content you have presented as infographics. All you need to do is fetch content from infographics and present it in a perfectly structured piece of text. The AI-based OCR mechanism can help you do that. All you need to do is use an advanced OCR tool. It will help you accurately convert valuable information from imagery to presentable text without taking much time and effort.
In the End
Brands and marketers can streamline content reformulation by leveraging various AI-based tools. We have discussed various methods for effective content reformulation through AI tools. Reading this can help brands ensure top-notch repurposed content in various formats to make their targeted audience consume valuable information in multiple ways. Hopefully, you have learned a lot from this article. Make sure you make the most of AI for content writing!
